WEBSITE REDESIGN AGENCY

Website redesign is the process of making major updates to a company’s website using web design and development principles. A website redesign usually entails substantial changes to several or all of the following:

• A website’s code
• User experience (UX) elements
• A site’s appearance
• Site architecture and navigation
• Website content

Some companies choose to do a website redesign as part of a larger branding effort. Others see an opportunity to increase conversions or drive more traffic. 

Here are some common reasons to undertake a website redesign. Usually, a company has a combination of these driving their decisions.

1. The current site is not search engine optimized, and probably suffers from performance issues; management wants a leaner, meaner, better-performing site to capture organic search traffic.
2. The current site does not articulate the brand value proposition well, and management wants a messaging makeover as part of a larger content marketing initiative, possibly spanning company social media channels and other outlets.
3. The current site looks dated, and management wants a sleeker, more up-to-date aesthetic that puts a brand in the best light.
4. Conversion rates are abysmal on the current site; management wants the site better optimized for conversions.

Whatever the motive, a redesigned website can bring massive improvement to a brand’s traffic, image, sales, or messaging—or to all of the above.

The terms “website redesign” and “website refresh” are often used synonymously, but we think they’re not the same at all.

• Website redesign: an in-depth change to multiple aspects of the site, resulting in substantial differences to the website appearance, user experience, performance, and underlying code.
• Website refresh: a refresh is more cosmetic in nature than a redesign and could include updated fonts, updated color scheme, limited user experience updates (for example, a button that gets a new shape), and other minor improvements.

It is important to have a plan when undertaking a website redesign project. A website redesign project plan makes sure that the goals of the redesign are clear, that tasks are assigned and tracked, and that everyone involved in the project is kept up to date.

Here are some of the issues that our redesign team focuses on before launching a redesign:

1. Website performance. What is the loading time of the existing website across its different pages? Can it be improved upon?
2. Conversions. What is the conversion rate? Is there a clear plan for how the redesign will increase conversions?
3. Site structure. Did the old website design have a clear site architecture with intuitive navigation?
4. Color palette. Does the existing color palette serve the brand or does it need to be updated?
5. Value proposition. Does the existing layout and website copy clearly communicate the brand’s unique selling proposition or does it need to be refreshed?
6. Cart abandonment (for ecommerce websites). What is the cart abandonment rate and can it be improved upon? You want more people completing checkouts on your online store.
7. Success stories. Does the website feature case studies prominently throughout?
8. Bounce rates. Study user behavior in Google Analytics. If visitors are bouncing off your site after a few seconds, you’re probably not articulating your value proposition clearly enough. Or, you’re attracting the wrong visitors to your site.
9. Authority and credibility. Does your existing site exude authoritativeness? Would you trust it if you were a stranger to it? You should have a plan for how the new version will improve upon marketing and sales aspects. From landing pages to product pages to your homepage, every part of your site should be aligned to strengthen your branding.

We meet with you to understand your business goals and the performance of your current website. We’ll formulate an action plan together for a custom website revamp that will generate leads and sales for your business.

Here are the steps we take with you to redesign your website:

1. Create a benchmark of your business website's performance before the redesign so we can compare how much better our redesign is later on.
2. Clearly identify the goals that we want to achieve with a website redesign.
3. Define what your brand stands for and what your brand message is.
4. Define your target audience and their pain points so we can create effective graphic design, visual elements, and content that will capture their attention and inspire action.
5. Conduct a competitor analysis to identify opportunities for improvement of the market strategy.
6. Choose the right content management system to keep up with the ever-changing digital media landscape and user demands. We build custom websites on Shopify, WordPress, Hubspot, Drupal, and more! Each site is built with responsive design.

Want to discuss your website redesign service options? Contact us today—we’re happy to chat!

Website Redesign Strategy

A successful website redesign requires an understanding of digital marketing more generally. 

We specialize in ensuring the informational architecture, messaging, SEO, design and development deliver maximum engagement for your website visitors.

A comprehensive understanding of research metrics and best practices allows us to create engaging user experiences that lead to success with inbound marketing objectives.

UX and UI Design

UX and UI Design is crucial to the success of any website. When creating a unique look and feel for your site, we'll refer to your brand guidelines in order to ensure all visual elements, including colors, logos, graphics, and more are all perfectly cohesive with your company's messaging, identity and overall aesthetic. Taking the time to make sure the website is easy to navigate and all design elements reflect your brand will help craft a seamless user experience that customers can easily identify and interact with.

Website Development

Site speed, security, third-party integrations, SEO, and flexibility are paramount for mature businesses. Our designers and developers create custom solutions tailored to address these needs and more. We pair website development with a keen eye for branding and design.

A website redesign proposal is a clear statement of what needs improving about a website—and what a custom web redesign would specifically accomplish. For example, a website redesign proposal could cover any of the following:

• The existing site has an average 93% bounce rate and we propose to reduce that to 84% with better UX.
• The existing site does not show up in search results for any of our target keywords, and we think that site performance is a factor. A faster site will allow us to have a better search presence to capture organic traffic.
• Our company is rolling out a comprehensive content strategy and our website is woefully outdated, both in its appearance and also in its messaging. We will more effectively appeal to potential customers by updating the website look and copy to better align with our brand.

Often, website managers create a website redesign proposal to get buy-in from key executives who make financial decisions for the company.

Other reasons to propose a site redesign include situations in which an existing website is not adequately accomplishing the following for a brand.

• Not engaging their buyer personas
• Not attracting top talent
• Not fully communicating the value of their products or services
• Not serving as a lead generation driver
• Not performing well on mobile devices
• Not meeting key performance indicators such as conversions
• Full of poor UX design for a suboptimal customer experience
• Not connecting with their target audiences
• Not optimized for search engines.

These are the sorts of rationales that a website redesign proposal will articulate to get executive approval.

Consumer trends, browser technology, and accessibility requirements are always changing; there is no set schedule for redesigning your website. Rather, you should monitor how your current site performs and where it can be improved.

Examining your current website and your company's goals on a regular basis can help you find new ways to improve conversion rates (CRO) and user experience (UX) through a website redesign.

The following are just a few of our many award-winning website redesign examples across many industries. View our case studies for more.

BetterCloud

BetterCloud is a SaaS company that helps other companies with their own SaaS management. We worked closely with them to do a comprehensive website redesign that produced the following results:

• Website demo requests went up by 50%
• The website bounce rate decreased by 17%
• The average session (user time on the site) increased by 49%

Read the full BetterCloud case study. 

Luseta Beauty

Luseta Beauty is an ecommerce beauty brand that provides customers with quality beauty products at a low cost. We worked with them to redesign their Shopify ecommerce site to better reflect their brand, and to convert visitors to customers. Our work produced the following results:

• Conversion rates increased by 68%
• Bounce rate decreased by 27%
• Average order value increased by 10%

Read the full Luseta Beauty case study.

Tripleseat

Tripleseat is a sales and event management platform for restaurants, hotels, and unique venues. We redesigned their WordPress website to better communicate their USP and to increase conversions. Our work produced the following results:

• Demo sign ups increased by 42%
• Organic search traffic increased by 30%
• Google Pagespeed score increased to 92

Read the full Tripleseat case study.

AgAmerica

AgAmerica provides financial services to farmers. We worked with them to redesign their website that produced the following results:

• The conversion rates increased by 124%
• The average session (user time on page) increased by 17%
• The number of visited pages (page per visit) increased by 23%

Read the full AgAmerica case study

It’s more competitive out there than ever for businesses. Your current website design might be ok, but you need better than ok to meet your business goals.

From Sarasota to Seattle, Dallas to Denver, we serve clients across the entire US. Our award-winning web design projects span the country, and we’re excited for you to join the ranks.

Our website redesign process takes into account your current processes and needs, incorporates feedback from customers, and utilizes powerful data insights from analytics to craft a digital experience that looks great and functions seamlessly.

Whether you have an ecommerce store or a B2B website, our redesign goals target key performance metrics and connect with your customer journey.

When considering website redesign costs, it's important to factor in the complexity of the project. A simple custom site redesign with basic functionality performed by a digital agency could range between $15,000 to $30,000. This cost may not include additional services such as SEO or content creation.

Bigger and more complex corporate websites with extra features and functionality will cost significantly more to redesign: $40,000 to $75,000 or higher, depending on the scope of the project.

Professional website redesigns are an investment, part of a long-term marketing plan that helps you reach your target audience and maximize conversions. Your ultimate goal should always be to ensure your website’s responsive design is optimized for performance and usability throughout the entire design journey—from concept to launch.

Our average website redesign averages $50,000-$100,000 based on the size and complexity of the site. This is inclusive of a two-day strategy workshop, full UI/UX design, custom theme development, content writing, and on-site SEO. For a more accurate estimate of website cost, be sure to check out our project cost calculator.

If you're not looking to redesign your entire website and would rather work on your existing website, we offer our Grow packages starting at $5,000/month.

When it comes to getting a custom quote for professional website redesign services, there are several factors that play into the price.

The cost of a website redesign is based on the following factors:

• The number of URLs a site has
• The complexity of the site and its features
• Whether copywriting and photography is needed
• The content management system (CMS)
• Whether ongoing site maintenance is needed 

Multiple landing pages with complex navigation may require more design or coding time than creating only a few simple brochure-style pages. 

Additional touches are good to help attract and convert site visitors: good website copywriting, photography, app development, and search engine optimization.

When creating digital experiences, an ultimate goal should be optimizing for both performance and usability. While a CMS can assist in keeping the site organized and easy to maintain, ensuring it is optimized for search engines (national or local SEO) adds even more time and effort. All of these components come together to form the final cost for your website development project.

If you're considering a new website redesign, it can be difficult to determine exactly how much your project will cost. Luckily, our project calculator makes the estimating process simple and easy with its intuitive design. 

With our project calculator, you can accurately determine the cost of your website redesign. All you need to do is provide basic information, such as:

• What kind of website do you have? Are you looking for an ecommerce web redesign, or you maybe need WordPress web redesign for a service business? 
• What kind of services do you need? (Developing a cohesive website strategy, creating UX/UI designs tailored to your target audience, crafting engaging and effective copywriting for Shopify or WordPress websites, video or animation)
• What kind of features do you need for your website? (From news feed to user wall and social media marketing features, we’ve got you covered.)

We have taken the time to develop a comprehensive step-by-step breakdown, tailoring each element of the web design and website development process to reflect both your budget and specific goals. 

Future Proofing Your Website

Building a successful business involves much more than just having a well designed website. It requires advanced insights into customer experiences, online marketing strategies, and technology trends to ensure that expectations are met and exceeded. That's why many companies turn to us when they need a website redesign.

We've worked with more than one hundred brands over 10 years. We use that experience to predict and incorporate future needs into your website redesign.

Our website support team is dedicated to providing the highest level of customer service. We understand that you rely on your website functioning smoothly 100% percent of the time, so we are here to make sure it does! 

From resolving technical issues to regularly updating the look and feel of your website, our website support services include:

• Data and analytics
• UX audits
• Website maintenance
• Landing page design
• Conversion rate optimization
• A/B testing
• Multivariant testing
• Website migration
• Split testing
• Page speed optimization
• Monthly reporting.

A website revamp can help ensure that a company's online presence is prepared for success. Our website redesign services prioritize user experience, web and mobile compatibility, higher engagement rates, improved search engine rankings, creative content displays and more.

A Transparent Collaboration

Creating a responsive web design that stands out takes careful coordination. We work with clients to develop visual identities and align their brand message with the right aesthetic. To ensure that our design process succeeds in hitting those targets, you can work side-by-side with our creative team to ensure your website aligns with your brand guidelines.

From the initial wireframes to the fully customized landing page, you will have the opportunity to weigh in on each decision and provide feedback along the way. So when your website publishes, it will be aligned perfectly with your brand goals and objectives.

When we work with you to redesign your website, our design team develops a complete website design guide that we leave for you. It will cover our custom design, user experience (UX) components, how our design merges with your brand's image, and more.From your homepage design to your product page design, each design element aligns with your brand and your targeted customers to boost sales.

In addition to being a full-service web design agency, Huemor has full-stack web development capabilities. Focusing on website design and development services has allowed us to become experts in the world's leading web platforms. We consult with SaaS companies, B2Bs, technology startups, ecommerce brands, enterprise companies, agencies, and small businesses to connect them with the technology that best meets their needs.

See our design portfolio and browse the clients we've helped to get a sense of our abilities.

Website redesign is a process that involves changing website elements like structure, content, and visuals in order to improve the website traffic, user experience, lower bounce rates, and boost revenue.

With a website revamp, extra care should be paid to the history and performance of the existing website so that the new version can improve on all aspects where the old design fell short. For any aspects in which the existing design is working well, the new design should leverage those.

In the end, redesigning your website is all about getting more visitors and turning them into customers. To justify the time and expense of a redesign project, your website redesign agency partner should have a solid plan in place for how to significantly improve your site over its current baseline.

A good web design agency can create a professional and modern website for your company. An experienced web design team can build a creative, easy-to-use site that fits the company's brand identity and meets customers' expectations by carefully analyzing their needs and goals. As part of their service, web design agencies often do full planning, which includes working with developers to add things like content management systems, SEO optimization, and technical support. Clients can also use maintenance services after the site goes live to make sure it stays safe and secure. Using the skills and knowledge of a web design agency, businesses can create immersive user experiences that keep customers interested and boost their online presence.

Website redesign services offer businesses the ability to refresh their online presence and keep websites looking modern and engaging. Professional web redesign services provide numerous options for transforming and modernizing a website, from changing color schemes and fonts, to revitalizing old content and adding new features.

Web redesign professionals have extensive knowledge about user experience design, making sure that customers have an enjoyable experience when accessing your business’s website and are able to easily navigate between pages. With these services at your disposal, more potential customers can be reached with an improved website aesthetic and optimized navigational functions.

The goal of any web redesign service is to give your business a fresh face online while improving digital sales performance.

When redesigning your website, it's important to consider how changes might affect your SEO. A good redesign should maintain the URL structures and key pages, as well as ensure that redirects are managed carefully.

For example, 301 redirects can provide a temporary solution, but too many can lead to slow page loads, something that search engine algorithms do not favor.

Similarly, removing too many pages from the design could result in the loss of valuable backlinks. Furthermore, if the redesigned site fails to project a good user experience, this will inevitably cause a high bounce rate and less overall traffic to your site.

When executed properly, a website redesign can be beneficial and might even improve your search rankings, so long as no fundamental SEO mistakes have been made.

It can be hard to redesign a website without losing SEO, but it is doable if you take it step by step.

• The first priority should be to make a back-up of your website, just in case something unexpected happens.
• It’s important to look at your current SEO standings and what strategies you have been using thus far like utilizing keywords and backlinks effectively.
• Maintaining the same content, structure, and URL hierarchy helps keep all links functional when redirecting from old URLs to new ones.
• Do on-page optimization of your content by conducting research on relevant keywords or phrases that you can incorporate in the website design to benefit your SEO ranking.
• Test out your new design on a private staging server or another version of the live website to catch possible issues before everything goes public.

Redesigning an existing website can be a great way to enhance user engagement and drive conversions.

Before jumping into the redesign, it's important to set a goal and assess what in your current website design is working. It’s also wise to take a look at how your main competitors design their websites, as it can spark ideas of how you might tweak yours to improve the user experience of your website visitors.

After you’ve determined what needs to change, the next step is deciding if you want to do the redesign yourself or outsource it to a web design professional. Before you launch your new design, make sure to test it with real users and real data. This will help you find any problems with the site that need more work.

After launch, keep an eye out for improvement opportunities so you're constantly striving to make sure your website is providing value for your users.

If you aren't happy with the design, your designer should give you a set number of changes to make it perfect. Most of the time, the price includes two or three changes.

When it comes to design projects, it is important to provide clear instructions and feedback from the outset so that you get a design that is just right for your needs as early on in the process as possible. It's also helpful to have an open dialogue with your designer throughout the project for any questions or changes that may arise.

When it comes to finding the best website design company out there, there are a few variables that should be taken into consideration.

First, you need to look at the portfolio of websites they have designed to understand the level of quality they can bring to the project.

Next, it is important to check customer reviews and testimonials to understand the services the marketing agency provides and any recommendations or suggestions from past clients.

Lastly, consider the timeline of projects and possible add-ons, such as maintenance options. Knowing all these criteria will help you make an informed decision when selecting a top web design company that can give you the results you seek.