Featured Work
Skyline Construction
Skyline is a women-led, 100% employee-owned general contractor that specializes in commercial interior construction. They routinely help brands like Dropbox, Workday, and Zillow build their dream offices.
Overview
Client
Year
2022
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Greenhouse Integration, Salesforce Integration, UI/UX Design
The Objective
Skyline had acquired several general contractors across the United States.
While their capability had grown more than ever, Skyline's identity and web presence were fragmented.
They needed to be whole again.
Outcomes & results
+28.3%
Qualified Leads
+25.9%
Organic Traffic
+124.8%
Job Applications
Before
After
01. Design System
Global Design System
Working with many top tech companies and Fortune 100’s, Skyline needed a professional and modern aesthetic but didn’t want to lose touch with their roots – the hard work required to make these gorgeous interiors happen.
We balanced a bright, clean aesthetic with gritty treatments to imagery and the overall user interface to accomplish this.
02. Research
Research & Discovery
Skyline helps businesses nationwide build their dream space.
From tech companies to high-profile hotels to high-end B2B businesses, Skyline can adapt its approach and deliver the perfect space.
Our research uncovered that prospective customers deeply desired the ability to see projects represented by location and type. We also discovered that Skyline's unique features in their designs were huge differentiating factors and needed to be highlighted.
This became the backbone of the website architecture and how prospective customers engage with their portfolio.
03. Creative
Homepage
From the second you hit ‘enter’ on your browser, your experience with Skyline is unique to any other contractor's website.
The intro animation focuses on values critical to the company's mission, then quickly transitions to a reel of their best work.
As you scroll down the page, we’ve strategically organized the different ways they engage with customers by industry and region.
We also use the homepage as a way to draw attention to a few of their key differentiators: being a 100% employee-owned, women-led company.
Mobile Experience
Balancing the desktop and mobile experience for the Skyline website was a challenging feat. The nuanced animation and effects that make the desktop experience unique require fine-tuning and balancing for the mobile experience.
Case Studies
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