Featured Work

Digital Remedy

Digital Remedy, a leader in programmatic advertising, optimizes marketing campaigns for its customers, from first impressions to post-campaign analytics.

Digital Remedy - 01 - Case Study Hero Image

Overview

Client

Year

2023

Platform

WordPress

Key Services

Branding, Copywriting, Digital Strategy, Full-stack Development, Graphic Design, Lever Integration, UI/UX Design

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The Objective

Digital Remedy operates at the intersection of cutting-edge technology and best-in-class service. With deep expertise in performance marketing, they’re a secret weapon for their clients’ marketing.

One problem, though. None of this was evident in their identity or on their website.

They needed to create an identity that better aligned with where they are today and a website that demonstrated the breadth and depth of their capabilities.

Before

After

01. Design System

Global Design
System

Digital Remedy wanted a vibrant, modern aesthetic for its brand and website. Using blues, greens, black, and white recalls their previous identity while leaving room to elevate their look and feel.

New patterns and line elements throughout the site add moments of depth to the design.

Digital Remedy - 06 - Type Card (Heading)

Digital Remedy - 06 - Type Card (Colors)

02. Research

Research &
Discovery

Digital Remedy primarily caters to mid-market agencies, enterprise companies, and holding companies. Each needs a competent, multidisciplinary agency to handle their marketing.

To accomplish this, we focused on making their capabilities more evident at the navigation level and integrated them throughout the website.

Digital Remedy - 10 - Wireframe Card (01)

Digital Remedy - 10 - Wireframe Card (02)

03. Creative

Logo Design & Collateral

After many iterations of the logo design, we settled on a ribbon-style play button that incorporates the D from “Digital Remedy” and references the type of visual media they excel at.

03. Creative

Homepage

Opening up the homepage, you’re immediately greeted with a 3D-generated version of their logo, accompanied by key differentiators.

As you progress down the page, we position the video to provide an overview of what Digital Remedy does and the critical challenges its customers may be facing.

We then address those challenges directly with the three main service categories Digital Remedy offers and how they can be applied to their buyers’ business.

Solutions Pages

Solutions Pages geared around Performance TV, Performance Action, and Performance Brand address how they can assist customers.

Using multiple proof points such as metrics, testimonials, and case studies, the goal is to back up their work with real-world success stories.

Navigation

We updated and expanded the website's navigation to make it more obvious what Digital Remedy can do.

The addition of the “Capabilities” tab brings that visibility and allows them to rank for relevant industry terms more effectively.

Digital Remedy - 13 - Navigation - Sec01

Digital Remedy - 05 - Navigation - Sec01

Careers

Finding talented and passionate employees is difficult for any business, especially for the marketing industry.

We built a more well-rounded Careers page that highlights their values and culture. Adding employee testimonials offers perspective from those directly responsible for completing the work.

Our team also used Lever’s API to create an embedded custom job board to make the application process seamless.