Featured Work
The Chicago School
The Chicago School trains professionals for careers that improve the health of individuals, organizations, and communities.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, UI/UX Design
The Objective
The Chicago School has a lot to offer prospective students looking for a career in health or business.
Their previous site did not understand the assignment; with siloed navigation, unclear CTAs, and an under-represented brand.
They needed a website that engages eventual students and that is easy to manage internally.
Before
After
01. Design System
Global Design System
It was important for soon-to-be students to have a sense of the quality of the institution upon landing on the new site.
So a clean, inviting design was chosen for The Chicago School in order to maintain professionalism, yet approachability.
Using lifestyle imagery adds warmth to each section, allowing users to picture themselves on campus.
02. Research
Research & Discovery
The Chicago School features scholar-practitioner faculty who bring unique real-world experiences into the classroom, allowing students who attend the school to earn practical experience toward becoming professionals who improve their communities.
Spotlighting the world class faculty, emphasizing the dozens of dozens of programs across multiple campuses, and improving the overall site structure became the main goals with this project.
03. Creative
Structure & Navigation
The Chicago School offers dozens of programs across several campuses, and each program and campus combination had their own unique webpage.
We went through them, program by program, combining disparate information across their unique locations to give a clearer picture of what The Chicago School offers.
By doing so, we were able to clean up the site structure making the user experience more intuitive. Naturally, a more concise, intuitive navigation was the result of this new structure.
Mobile Experience
It’s crucial for schools to pay extra attention to their mobile site experience as they’re often looking to reach a younger audience.
To appeal to this, we made sure to optimize the different degree landing pages for conversions - making it a no brainer to request info.
We also added a filter and search feature on the faculty finder that made it a breeze to navigate and learn more about who may be teaching a student’s classes.
Case Studies
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