Featured Work
AgAmerica
AgAmerica, is a leading financial resource for the United States farmers. Their mission is to provide a financial structure that allows the farmer to thrive in good times and to sleep well during tough times.
Overview
Client
Year
2020
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Pardot Integration, Commodities Integration, UI/UX Design
The Objective
AgAmerica’s website overhaul came at a time when society was compelled to lean on technology more than ever before. Their website served as one of the strongest sources for lead generation, but no longer aligned with their vision for the brand.
Furthermore, they sought to equip their customers with valuable resources through a central digital resource hub, a goal that simply could not be accomplished with the state of their website.
Outcomes & results
+124.3%
Qualified Leads
+17.2%
Time On Page
+23.9%
Pages Per Session
Testimonial
"The site has truly helped bring in higher quality leads, even though we receive fewer leads than before. This allows our sales team to spend more timeline on clients that need our assistance, which is huge."
Donya-Faye Wix, Senior Marketing Manager, AgAmerica
Before
After
01. Design System
Global Design System
AgAmerica is a financial lender, but their identity is anything but what you’d typically associate with one. With the spirit of their customer in mind, we needed to capture the grit associated with their hard work. The overall design features neutral colors and textured treatments to accomplish this.
02. Research
Research & Discovery
Farmers vary greatly from region to region. The scale of operation they serve also varied wildly. In the end, we ended up developing 8 unique personas to cater to, and customized user experience throughout the site to make sure potential customers always felt like they were being communicated directly to.
03. Creative
Homepage
AgAmerica had the advantage of world-class photography and videography to work with. It was our objective to highlight this in as many ways as we could throughout their website experience.
The second you hit the homepage you’re greeted with a video introduction that makes you feel like you’re in an episode of Yellowstone.
Throughout the page we carefully placed various points of proof and validation. In general, we wanted to make the experience very interactive, as we identified this as a key differentiating factor for them.
Mobile Experience
With farmers often not in a position to use a desktop computer, the mobile experience was extremely important.
It needed to look amazing, make complex features easy to use, and load fast for individuals who may be in remote areas.
Lead Generation
To amplify the opportunities for lead generation we created several specialized ways of capturing opportunities. A custom farm loan calculator and financial health check tool drive hundreds of leads per month. Their verification form then quickly qualifies for opportunities. In turn, they saw a lift in both the volume and quality of opportunities they were receiving on average.
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