Marketing And Sales
11 minute read
Top Website Marketing Strategy Examples and Tips to Implement These Strategy Examples!.
LAST UPDATED:
March 27, 2024
In this digital era, effective website marketing strategies are the secret to marketing your business or product, generating sales leads, and growing your brand’s online presence.
Marketing is the soul of every business. Without it, your business won’t get the boost needed to grow and prosper.
If you’re a B2B or B2C company, you know how important marketing is to your business.
You need to reach your target customers and get them to buy or avail of your products and services.
That’s where marketing comes in! It helps you get your message out there and connect with potential customers.
Just because you have a great product doesn’t mean it will sell itself. You should go where your customers are and meet them halfway.
So, a strategic marketing plan can put your product in front of your target audience.
Today, social media is pervasive.
B2B or B2C companies must reach out to potential customers via platforms with the largest presence in their target market.
With all that said, we want to make it easy for you by providing the following marketing strategy examples that have proven to deliver significant ROI.
So let’s get into them one by one!
Previous Methods of Marketing
In the digital age, we all know that traditional marketing is dead. Print ads and billboards may still be around, but they aren’t as effective as they used to be.
With the rise of the internet, new marketing methods have emerged. New electronic devices have made using the internet even quicker and easier.
According to statistics, 89% of consumers browse or shop on their phones while on the go. They don’t care about print ads as they’re engaged on their phones.
And you need to take advantage of these new and effective ways to reach your customers.
Digital Marketing Methods
Digital marketing methods are here to stay and aren’t going anywhere soon. They’re an integral part of any online strategy business and are becoming more critical as time goes on.
As social media algorithms change and new platforms are released, digital marketing is crucial to any business’s survival. It means you have to keep up to stay ahead of the game.
One perfect example that you can leverage as a B2B or B2C company is email marketing while innovative strategies like incorporating QR codes can also enhance customer engagement and interaction with your brand.. You can use it to send out newsletters or announcements about new products or offers.
It’s vital for a business relationship where there might be some professional distance between both parties.
Growth and Rise of Digital Marketing
The growth and rise of digital marketing have been incredible, and they will only get better.
In 2021 alone, digital marketing spending was forecasted to reach $102 billion.
And that number is expected to grow even further in the next five years.
Therefore, a company without an effective website is foolhardy to achieve success.
There’s no better way to reach customers than through your website. It serves as your physical store to display your products and boost your presence on the internet.
That online presence has become the new storefront for B2B and B2C companies.
Long-Term and Short-Term Strategies of Digital Marketing
There are two ways a company can stay-up-date. These are:
- Long-term: In digital marketing, long-term strategies are far more effective but take longer to pay off. Usually, you need 6+ months before you start seeing consistent results. However, these strategies are geared toward your company’s longevity and continued growth. A perfect example of this would be creating helpful content that speaks to your audience and position you as a thought leader.
- Short-term: This strategy can still deliver a positive ROI, but you won’t see the same high ROI as the long-term strategy. The benefit is that you start seeing the return much sooner. They are called short-term because they only go with the trend, which won’t last long. For example, going with trends on social media like TikTok to market your products.
Build Your Brand
A web design system is a framework you can use to create your website and ensure it fits your brand.
A good web design allows you to build your site without reinventing the wheel every time you change. It helps you maintain consistency across your site and different browsers, devices, and platforms.
If you don’t have one in place, this could be an excellent time to create a good web design system for your website.
Sales Funnel
Did you know that your website can also be your sales funnel?
When you have a beautifully designed website, you can optimize your eCommerce conversion funnel and draw people to purchase from your website.
Through your web copy, you can keep your customers engaged, create more excellent value for them, and guide them quickly until they purchase.
Content to be a Thought Leader
Creating content your target market is interested in is a great way to help sell your products and support your sales funnel.
It also helps position your company as a top dog in your industry. If done right, your visitors become leads.
Moreover, quality content can help boost your SEO rankings by integrating relevant keywords into your content.
Creating new and engaging content also ensures your site is fresh and current, thus giving you a higher ranking on search engines.
Update Your Website on a Consistent Bases
One key strategy is to update your website consistently due to changing algorithms and rapidly evolving technology.
Themes and plugins, for example, are changing. So, you must regularly update to boost user experience conversions on your website.
In addition, keeping your website updated with relevant information is a must for SEO. The key is ensuring that all your pages are unique and have clean URLs.
If you don’t update your site, you might lose search engine rankings and customers.
Add Your Website to Online Directories
Now that you’ve updated your website, added new content, and perfected your sales funnel, it’s time to use third-party directories.
Third-party directories are websites that rank the top sites in any given category or niche.
Sites like Yelp or TripAdvisor are examples of third-party directories.
Potential customers use these directories to look for companies like yours or find references and reviews for businesses that meet their needs.
Brag About Your Website
As a business owner or manager, you must market your business using every tool available.
You can increase your reach by sharing website links on social media platforms in your bio or even including your URL in your business cards.
In addition, you need to utilize email marketing and maximize your efforts by having a clickable URL.
Another way to let people know about your website is to network with people. Don’t hesitate to include your business’s link naturally when you’re having a conversation.
However, don’t be too sales-y and mention it when the opportunity arises.
Long-Term Tactics
No. 1: Build Your Brand
Your website is the place where you can differentiate yourself from your competitors and how you can build rapport with your customers. Moreover, if you’re uncertain about where to begin, full-service podcast production companies can handle the more challenging aspects of podcasting, allowing you to simply enjoy the process.
It’s your most important asset!
That’s why you must create a set of branding guidelines to help everyone in your company know how you want to approach your B2B brand.
No. 2: Thought Leadership-Focused Blogs
A blog is a great way to share your perspective and build your reputation as a thought leader in your industry.
You can use your blog to answer questions about your product or how it can solve clients’ pain points.
After all, customers love working with helpful people.
No. 3: Create A Podcast
Podcasting is one of the most powerful marketing tools because it allows you to engage with your audience more personally than other forms of communication.
For example, you can create podcast content by interviewing people you like to be your clients.
Doing this gives you perspectives about their pain points or how you can help solve them.
You can also interview people your customers may find influential. This helps to put a face on your business.
To make your content special, you can share genuinely helpful content with a unique perspective.
It’s a great way to build rapport with your listeners and eventually trust your brand.
No. 4: Be Active on LinkedIn
LinkedIn is a perfect place for businesses to connect with potential customers.
But, it can also be an excellent place for you, as a business owner, to communicate with other companies.
If you want to optimize Linkedin for your marketing strategies, embrace growth hacking tools like Expandi to help you automate LinkedIn marketing.
You can also use some growth hacking tools to help you maximize your marketing strategies and grow your website using Linkedin.
It lets you show off your expertise and services or connect with people who can help your business grow.
Plus, it makes you look like a more credible business.
Daily Posts on LinkedIn!
Give Jeff Gapinski a follow on LinkedIn where he posts daily and share’s his knowledge!
Short-Term Tactics
No. 5: Awareness-Based Ads
Awareness-based ads are essential to any marketing strategy, as they help build brand awareness and create goodwill among potential customers.
This can be done by creating highly optimized content about your business and sharing engaging product videos or content on LinkedIn to spread awareness of your offerings.
No. 6: Bottom of Funnel-Based Ads
The bottom of the funnel is the point at which a potential customer becomes a paying customer.
To capture leads as they move through the Bof, you can use ads that encourage people to sign up for a newsletter or other type of opt-in offer.
You can also use ads to convince them to take the next step in the buying process by clicking through to your website or landing page.
No. 7: Directory Websites
Most of the time, customers use directory websites like Clutch and DesignRush to find relevant businesses easily.
When looking for a website directory, look for guides specific to your niche market.
For example, let’s say you’re offering a tool that makes admin jobs easier. Then, look for software directories rather than general ones.
Long-Term Tactics
No. 1: Build Your Brand
Rome wasn’t built in a day, and neither will be your brand! It takes time, hard work, and dedication.
For B2C companies like you facing potential customers, there are two missions.
First, that’s to know your customer’s wants and needs and how to serve them well. The second mission is to stay in touch with them and cultivate relationships.
We love it when companies take the time to create guidelines for their brands.
It shows customers that you’re serious about what you do and gives regular people an idea of who you are and how to interact with you.
No. 2: Create an Active Blog
In B2C marketing, a blog is an essential part of your strategy. Think of it as a virtual salesperson — It’s out there driving traffic to your site so that you can make money.
If possible, create listicle-focused blogs to keep your readers engaged and coming back for more.
They’re easy to read, entertaining, and effective at driving clicks!
Another effective way of doing this is creating content that shows how your product can solve a problem.
For example, if you can make engaging product videos on how it resolves customers’ pain points, that would be a plus too.
This shows people what the product does and allows them to imagine how they might benefit from owning or using your product.
No. 3: Be Active On TikTok and Instagram
You probably already know that most millennial customers are on Instagram and TikTok.
As a business, you must be where your customers are. Sometimes, that means being active on social media and/or sharing trending memes to engage with your target audience.
Did you know that there are 1.21 billion Instagram monthly active users and 1B TikTok monthly active users?
So, if you’re not active on these platforms, you’re missing out on millions of potential leads and sales.
Short-Term Tactics
No. 4: Awareness-Based Ads
One of the biggest challenges facing B2C companies is ensuring their brand and products are well-known among consumers.
Awareness-based ads help with this by reminding people about a company’s product or service in an unobtrusive way, which can lead to more sales.
In addition, you can use social media platforms like Facebook, Reddit, or Pinterest to spread messages about your company or post daily updates about your upcoming events or new products/services.
No. 5: Bottom of Funnel-Based Ads
These ads focus on conversion and typically aim at people who have already expressed interest in your brand or product. You can use Google Search to target customers who have already searched for your product or service.
Meanwhile, Facebook allows you to target people based on their interests and demographics.
So if users are interested in your industry or demographic, they’ll see your ads!
No. 6: Paid Influencers
If you’re trying to get your B2C company off the ground and into the hands of consumers, paid influencers can be an effective way to do it.
Influencers have more followers and credibility, which means they can encourage their followers to purchase from a single post. If you’re looking for a way to get Instagram followers, ask the influencer you work with to do an account takeover on your Instagram account.
That said, collaborate with an influencer who positively represents your brand and target audience, and you’ll notice a difference in your company’s bottom line!
Marketing is no longer about billboards, business flyers, and costly advertisements. In the digital world, your website shapes your customers’ opinions of you. It’s an extension of your company and all of your marketing efforts.
When designed effectively, it will do the marketing for you, attract the right crowd, and convert them into leads!
If you’re a B2B or B2C company looking to build or improve your website to boost sales and conversion rates, contact the experts at Huemor.
With our expertise in web design, we can help you create a revenue-generating website for your business!
In addition, you can check out our case studies, which show how we help companies to succeed.
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Jeff Gapinski
President of Huemor
Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.
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